What hair style product is this person using?

I kinda want to grow out my hair like this... or maybe shorter but im trying to figure out what this person is using on his hair. Is it just hair spray? or a type of hair wax... or what! His hair looks really soft and not hard n shiny like wax or gel.... what could it be?

http://i11.photobucket.com/albums/a166/m...

That looks like it is a combination of products and techniques. Probably a styling creme followed by blow-drying with a round brush, then a flattening iron, finished with a dryer wax product (like sumo tech by bumble and bumble) and spray. This style probably works best if your hair isn't too thick.